Why pupculture

Established in 2002, pupculture is one of the original pioneers of dog daycare in New York City. We pride ourselves on treating your pets with the same kindness and affection that they receive at home.
Circle Image

Established and Experienced

pupculture is one of the original pioneers of New York City's dog daycares, with a longstanding reputation for excellence and innovation.
Why Choose Us Image
Why Choose Us Image

Full Range of Pet Care Services

From daycare and boarding to grooming, spa services, dog walking, and pick up drop off, we offer a complete suite of services to meet your pet's needs.

Communication and Transparency

We are proactive and direct in our communication, keeping you informed about your dog's experiences, progress, and well-being during their time with us.
Why Choose Us Image
Why Choose Us Image

Safe, Clean, and and Spacious

Our locations are safe, clean, and spacious, with 24/7 surveillance and health protocols in place to ensure your pet's safety and comfort.

What Pup Parents Are Saying

Dog daycare and grooming that keeps pups pulling parents back for more!
Star IconStar IconStar IconStar IconStar Icon
Picture Updates!

We couldn’t be happier leaving our dog with pupculture whenever we go out of town! We're so excited to get the picture updates of him playing with other dogs.

Client Image
Jamie Leong
Pup Parent
Client RatingClient RatingClient RatingClient RatingClient Rating
Definitely going back!

I brought my puppy to this place for a full groom for the first time and I was so impressed with his new look. He looks absolutely adorable afterwards!!

Client Image
Alva He
Pup Parent
Client RatingClient RatingClient RatingClient RatingClient Rating
BEST THING EVER!

I genuinely do not know what I would do without Pupculture SoHo! We LOVE the staff and it puts my mind at ease whenever I drop off my dog Lucy.

Client Image
Pup Parent
Client RatingClient RatingClient RatingClient RatingClient Rating
That is awesome!

The personalized attention and creative that solutions you provided were game changer for our business.

Client Image
Rosalyn Beu
CEO at Miro
Client RatingClient RatingClient RatingClient RatingClient Rating
Absolutely impressive

The personalized attention and creative that solutions you provided were game changer for our business.

Client Image
Brandom King
Founder at Zira
Client RatingClient RatingClient RatingClient RatingClient Rating
It's really wonderful.

The personalized attention and creative that solutions you provided were game changer for our business.

Client Image
Jessy Le
CEO at Zoho

Our Brand Values

Compassionate care, community spirit, and canine happiness at the heart of everything we do

1. Solve the customer’s problems, not yours

We embody hospitality for our team, our customers, and all our pups, always prioritizing their needs. We will solve the customer's problems, making decisions with their perspective in mind to ensure a welcoming, seamless and satisfying experience for every 2 and 4 legged visitor to our daycare.

2. Spread Joy

Our goal is to make our daycare the happiest place on earth, radiating warmth, friendliness, and a sense of community that touches everyone we encounter. We will be the bright spot in someone's day, whether it's a teammate, a customer, or one of our dogs.

3. Default Trust

Trust is given, not earned. In our environment, we cultivate a culture where trust is the bedrock of all relationships, both among our team members and with our clients.

4. Dependable & Present

We recognize that our greatest strength lies in being dependable and fully present—consistently showing up every day, engaged, and committed to giving my all to the work for our pup parents and dogs.

5. Attentive & Agile

We will remain alert to the nuances of our dogs' behavior and needs. We are prepared to act quickly and effectively, prioritizing the safety and well-being of every dog in our care, ensuring a secure, joyful, and nurturing environment for all.

6. Kind But Firm

We address challenges with passion and urgency while exhibiting character and integrity. We will separate criticism of ideas and actions from the people who hold those ideas or perform those actions.

7. Ownership Mindset

we refrain from casting blame and instead take personal responsibility for finding solutions. We own our actions and their outcomes, recognizing that responsibility for our mission rests on our shoulders as much as on anyone else’s.

8. Play Like a Team, Think Like a Coach

We offer feedback from a place of care and support, as everyone should be given the opportunity to improve. We encourage people to grow by both providing and seeking coaching. We will frame intent as “we need to” not “I need to.”

9. Have Strong Ideas Loosely Held

We share ideas with conviction but remain open-minded and adaptable, welcoming feedback and different perspectives as opportunities for growth and learning.

Become a member of pupculture

Select the location near you
CTA Bg Shape ImageCTA Circle Shape Image